Chatbot Marketing: A Beginners Guide to Getting it Right

chatbot and marketing

But if the customer used keywords not recognized by the chatbot, they would be invited to rephrase their question. And if you want to find out all the ways that chatbots can work for your business, book a demo today. Chatbots today aren’t just there to speed up your customer support.

chatbot and marketing

Website visitors are 82% more likely to convert to customers if they’ve chatted with you first. So, if you’re looking for ways to make your marketing strategy more effective, live chat is the way to go. But how do you staff live chat for your marketing without ballooning your headcount? Here’s an in-depth look at how they can be used to engage visitors browsing on your website and turn them into leads for your sales team. Additionally, chatbots will likely become more popular as businesses continue automating their sales and customer service processes. Implementing these bots enables businesses to provide services promptly while lowering operating expenses.

Win over new customers!

According to trustpilot, personalized experiences like this will increase conversion by 8%. Just so you know, about 55% of businesses using chatbots for leads generation reported inflow of high-quality leads. This means beyond collecting contact information for future outreach, chatbots can help qualify your leads and segment them into different categories and let your sales rep do the rest.

Chatbots are typically developed on social media platforms and messaging applications like Facebook and Slack. However, there is a possibility that these companies, which have immense revenue potential, can use their platform for developing and distributing bots. Customers in the e-commerce sector prefer to receive brand-specific real-time price updates while shopping. These organizations are increasingly adopting chatbots, which engage users and reduce shopping time. It enables eCommerce businesses to increase ROI by keeping operating costs low. Lastly, chatbots make it easy to collect the most important information first and then keep asking more nice to have questions, that would not make the cut into a website form.

Examples of a successful chatbot marketing campaign

In fact, we’ve found that shoppers who used Talkative video chat are 4 times more likely to make a purchase. To show users that your contest is trustworthy, be sure to announce the winners publicly. They enable you to reach more individuals, with fewer dedicated resources, than a targeted marketing campaign. In fact, over 43% of B2B consumers say they’re frustrated with the inability to receive simple information from a business quickly or easily.

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If you want your customers to get the support they need from your bots, don’t overcomplicate things. Spamming customers with bot notifications – even if they’re notifications for coupons and bargains – will leave users alienated. With a chatbot, you can be confident that your customers will receive the best service possible. That’s the kind of experience customers will remember – and it will encourage them to keep coming back to your business. Your support agents get frustrated when faced with the same basic questions over and over again.

How to generate leads with chatbots and live chat?

You can also share news and updates of your company to keep your customer base informed about your latest products and services. When the lead is hot, a chatbot can send a notification to encourage the client to place an order or recommend some items they might be interested in. Not just that, but depending on your use case, you can also easily build and deploy a WhatsApp chatbot that will help you reach your marketing goals. You can send proactive (notification) or reactive (on request) messages regardless of whether you are working B2C or B2B.

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Since WhatsApp is a personal platform, outbound bots help you navigate around different demographics, segment your lists, and send personalized messages relating to customer buyers’ journeys. Rule-based chatbots use dialogue trees with pre-determined rules to communicate with customers. The rules you choose can range from quite basic to complex dialogue trees. The chatbot recognizes communication patterns within the dialogue map. From there, the bot moves the conversation from A to B on the dialogue map.


Add Chat Widget to your website with a few simple clicks and automate communication with potential customers. Sephora’s bot helps you by providing access to makeup tutorials, product reviews, ratings, and professional assistance with beauty queries. It offers advanced features like “try on looks,” which uses a customer’s phone camera in “selfie” mode to show them a simulation of desired products directly on their face. The bots are a great boon to everyone when implemented with thought and care. Spend some time planning and experimenting, and you will make your customers happy.

  • This requires a mindset of constant improvement and a willingness to try new things, as well as a deep understanding of the business and its customers.
  • It is even evident in the latest feature toolkits and chatbot pricing modules.
  • By instantly answering users’ questions, chatbots prevent you from missing another lead again.
  • Analyze conversation logs and user interaction data to improve questions and answers.
  • You can offer free training videos, webinars, consultations, or video tutorials as an incentive for people who have shown interest in your brand.
  • While machine learning is a thing, it’s still in its early stages and will take a little while to start adapting to your business.

Since chatbots allow for direct customer interaction, digital marketers extensively use them to keep existing customers informed about new products and services. Therefore, it is anticipated that the marketing sector will experience significant growth throughout the forecast period. With more options than ever before, buyers are increasingly making purchase decisions based on the customer experience over other key factors like price.

Automate your customer journey with powerful AI chatbot

This chatbot for marketing lets customers search for products and their availability. A client can click on one of the options and insert a keyword or a photo to find what they are looking for. Once the search is defined, the bot will send the lead to the correct page on the company’s website. Promoting your services and products should be a part of your ongoing marketing campaign.

  • One of the most important reasons to implement chatbots on websites is to do repetitive tasks.
  • And because your chatbot can identify registrants who are returning to your website, you can remind them of the upcoming event and build up hype to encourage attendance.
  • This model enables businesses to build an artificial intelligence application interface to deliver actionable business data.
  • As a result, the chatbot can suggest product recommendations to the customer.
  • If a customer isn’t ready to make an order, chatbots can help them define what they’re looking for before a human adviser follows up.
  • In this scenario, the bot can ask questions to instantly determine customer profile, interest, or level of qualification.

This helps in preparation for human interaction, qualifying leads, routing the leads correctly, as well as automating and personalizing further marketing messages. This is where brands are turning towards a product recommendation chatbot. It adds immense value to the online shopping industry because it seamlessly fills in the place of a salesperson in a brick-and-mortar store. As the algorithm advances, chatbots can accurately provide recommendations based on customer inputs, previous purchases, complementary products, and so on. A lot of customers still need to talk to a human agent and brands are providing that with a chatbot-to-human handover facility in chatbots to enable live chat with agents. They are triggered proactively based on specific users and leads, using the audience filters used for targeting outbound messages.

Chatbot marketing examples

Your customer service representatives stop answering questions when they leave for the day at 5 p.m. No matter what hour your customers are pondering questions, the chatbot is available. In the middle of the night, your chatbot can guide customers toward a purchase or answer their pressing shipping questions. Chatbots use natural language processing (NLP) and machine learning algorithms to understand user input and provide relevant responses.

chatbot and marketing

You can use information like this to improve your chatbot marketing strategy moving forward and ensure there is a balance between the human element and automated responses. Follow these 12 steps and you’ll be well on your way to building a chatbot experience customers love. The data you collect from your chatbot conversations is also equally important.

Join The Team

Of course, there are several methods used for lead generation such as running paid ads or optimizing your website for SEO. But those strategies alone might not help you get the best out of your marketing efforts. But the problem is, marketing can come off as a whole lot of intertwined strategies, dos and don’ts, complex implementations and trends. And most times, you might find it very difficult to achieve your preferred business objectives due to having limited hands on deck and a fragile capital.

chatbot and marketing

Training an AI chatbot is not a very challenging task with the proper equipment. With human-in-the-loop(HITL) technology, online business owners can train chatbots. With regular training, your chatbot will not give vague responses to customer questions. The more advanced bots are powered by sophisticated artificial intelligence (AI), but you’ll find that most are programmed with pre-designated conversation trees and pre-specified responses.

  • Especially, if a bot hangs out in their natural habitat like, for example,  WhatsApp or Facebook Messenger and doesn’t force them to go out of their usual way.
  • To show users that your contest is trustworthy, be sure to announce the winners publicly.
  • By asking a series of qualifying questions, you can route users to the best place for them to find the information they want.
  • For more complex customer interactions, an AI chatbot could be a great investment for your business.
  • Asides that, integrating a chatbot with your social media account makes it very easy to redirect leads to your website for purchase or more enquiries.
  • Use the Twitter toolset to your advantage by creating bots that communicate with style and personality.

For example, a marketing survey can help you get into your customer’s thoughts and understand exactly what they want your product to do for them. But now, the same strategy will yield almost no result since there are several thousand firms in the market offering even better services than yours. In fact, businesses lacking in comparison to yours are already finding a way to scale their games up. If your business is unable to generate new leads or potential prospects, then you technically have no one to sell your products to. That also means no ROI (returns on investment) and you’re on the losing end.

What are the advantages of chatbots in marketing?

Marketing chatbots can recommend products, take orders, and push clients down the sales funnel using conversational AI. You can even use the data collected by bots in your email marketing campaigns and personalize future customer interactions.

Chatbots tailor messages toward the user by using past information about the customer. For example, a chatbot can collect information on a person’s interests. As a result, the chatbot can suggest product recommendations to the customer. Your chatbot can also remember a user’s name or email address to personalize future conversations.

chatbot and marketing

You could make the most of this by offering them more information and giving them the ability to make an order straight from the chat. Building a responsive business is key to enhancing your customer experience. This means that those users can resolve their queries quickly, which results in a positive user experience. If utilised smartly, chatbots will help to grow brand image, engagement, and trust. Powerful analytics help you understand your customer’s end-to-end buying experience, then use customer data to continually personalize and optimize. Improve your automated chatbots with comprehensive and clear metrics.

How do marketing bots work?

A marketing bot carries out marketing tasks automatically. A marketing bot uses conversational interaction to carry out these marketing tasks. To create a marketing bot, a marketer doesn't need to write code; they can use a visual chatbot builder.

How is chatbot used in marketing?

Chatbot marketing is a technique that uses chatbots to promote your business. It automates the marketing of your products, collects leads, and takes orders on a chosen messaging app or your website.

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